Tuesday, April 8, 2014


19th MELTA International Conference 2010

Kuantan, June 11-12, 2010

 

A study on the communication competence and communication apprehension

of English and Communication Skills students at a private university

 

Fung Lan Yong, Lecturer

Swinburne University of Technology, Sarawak


 


Abstract

The purpose of the study was to examine the communication competence and communication apprehension of English and Communication Skills students at a private university in Malaysia.  The sample consisted of 151 randomly selected students who had passed English and Communication Skills.  Subjects were administered Self-Perceived Communication Competence Scale and Personal Report of Communication Apprehension. A three-way analysis of variance showed significant group differences between engineering and business students on one item. Significant age differences were found on one item. Significant group, gender, and age interactions were found on one item. A three-way analysis of variance on communication apprehension revealed significant group differences between engineering and business students on four items. Significant gender differences were found on one communication apprehension item.  Significant age differences were found on two communication apprehension items.  Significant group, gender, and age interactions were found on three communication apprehension items.  Based on the significant findings, recommendations on how to enhance communication competence and reduce communication apprehension among university students were provided.

 

Keywords:  Communication competence, communication apprehension, English and Communication Skills, university students

 

Introduction

 

Communication competence

Communication competence enables university students to attain their academic and social goals through effective and appropriate interaction.  Wilson and Sabee (2003) stated that communication competence has cognitive and social dimensions. Cognitively, competent communicators are able to process information to produce new messages. They actively and accurately perceive, identify, and recognize important messages.  They attend to non-verbal messages to make adaptable responses or to produce effective messages.  Socially, competent communicators are aware of the personal, relational, and cultural aspects of communication in particular settings.

 

Wiemann and Backlund (1980) maintained that communication competence is the ability of people to choose communicative behaviors to successfully accomplish their own interpersonal goals while maintaining the face and line of others.  On the other hand, Spitzberg (1988) defined communication competence as the ability to interact well with others.  Competent communicators are able to deliver their messages with accuracy, clarity, comprehensibility, coherence, expertise, effectiveness, and appropriateness.

 

According to Burgoon, Stern, and Dillman (1995), adaptation is a crucial aspect of communication competence.  Competent communicators possess the communication patterns that allow them to use their knowledge and skills in a culturally appropriate manner. Exhibiting culturally appropriate behavior enables communicators to achieve synchronicity, complementarity, and compensation while interacting with others.  Friedrich (1994) added adaptive communicators have the situational ability to set realistic goals.  In brief, they are able to maximize their achievement by using knowledge of self, others, and context.

 

Spitzberg and Cupach (1984) conceptualized communication competence as the interdependency of cognition, behavior, and affect.  Cognition is concerned knowledge and understanding of the communication process, while behavior is associated with the behavioral skills required of competent communicators.  Finally, affect is related to the attitudes toward the knowledge and behavioral skills needed for competent communication.

 

Parks (1985) emphasizes three interdependent themes of communication competence, including control, responsibility, and foresight.  For instance, competent communicators know how to communicate as well as what they have communicated.  Besides being able to achieve their goals in given social situations they are also capable of pursuing more subjective goals.

 

Overall, communication competence comprises several aspects.  It reflects the ability to adapt effectively to differing social constraints and the surrounding environment.  It also enables individuals to demonstrate knowledge of the appropriate communicative behavior in specific situations.  

 

Communication apprehension

Communication apprehension is an individual level of fear or anxiety associated with real or anticipated communication with another person or persons (McCroskey, 1977).  It is a pattern of anxiety that can seriously affect a student’s oral communication, social skills, and self-esteem.  Research shows that at least 11 percent of the elementary students experience communication apprehension, while another 20 percent may experience enough anxiety to warrant treatment (Garrison & Garrison, 1979; Harris, 1980; Wheeless, 1971).

 

Communication apprehension is the tendency to be anxious when communicating in certain settings or it may be general trait that affects many aspects of an individual’s life (McCroskey, 1977). For instance, it may inhibit students’ participation and the acquisition of effective communication skills, resulting in academic failure (Witherspoon, Long, & Nickell, 1991).  Friedman (1980) added that communication apprehension is associated with such certain personality traits.  Although they may be able and desire to participate in discussions, communication apprehensive individuals are unable to verbalize due to quietness, shyness, or reticence. 

 

According to Bond (1984) and McCroskey (1980), communication apprehension is associated with seven factors, including low intellectual skills, speech deficiencies, voluntary social introversion, social alienation, communication anxiety, low social self-esteem, and cultural divergence in communication norms.  However, Glaser (1981) postulated that communication apprehension is caused by negative cognitive appraisal:  Individuals who have been criticized for their poor language performance may learn to expect negative reactions and subsequently avoid oral communication situations.

 

Byrnes (1984) postulated that communication apprehensive students tend to be introverted.  Their shyness and passivity often discourages them from participating in activities that require oral communication.  Reserved and thoughtful, introverted students often remain unnoticed by lecturers and peers, making them invisible during classroom discussions (Myers, 1995).

 

Phillips, Smith, & Modaff (2001) found that communication apprehension was a significant indicator of classroom participation and was also strongly correlated with classroom participation.  They concluded that even when freshmen are motivated to contribute, familiar with the discussion topics, or interested in the topics, they may be still inhibited by communication apprehension.

 

Communication apprehension has academic consequences among university students (McCroskey, Booth-Butterfield, & Payne, 1989).  Due to their lack of participation in class, communication apprehensive students are often perceived as less capable or unenthusiastic.  Preferring classroom seating that offers the least amount of interaction, they tend to obtain lower grade point averages compared to their more communicative peers. In their attempt to avoid communicating with peers and lecturers, many fail to complete their assignments. Due to their greater need to avoid failure, they also tend to exhibit lower achievement motivation than their more communicative peers.

 

 

Besides academic consequences, communication apprehension also has a social impact upon university students.  Communication apprehensive students tend to avoid extracurricular activities, limiting the opportunities for peer interaction and interpersonal skills development.  Since they establish few close relationships with faculty and advisors, they tend to experience less satisfaction with the college environment (McCroskey & Sheahan, 1978).  Due to their shyness and reticence, communication apprehensive students tend to confine themselves to careers that require low levels of communication (Friedman, 1980; Richmond, 1984).   

 

Previous research on communication apprehension mainly focused on the Anglo-American culture that might be biased against the more silent cultures (Sallinen-Kuparinen, McCroskey, & Richmond, 1991), such as Malaysia.  Thus, research on communication apprehension on Malaysian university students can help obtain culture-sensitive data on their communication orientations. 

 

 

Communication apprehension may be related to various socio-cultural variables, such as the role of talk in society and values placed on communication.  For instance, high tolerance for silence is not only socially acceptable but also respected among some Malaysian communities.  Hence, communication competence of many Malaysian students may not predominantly rely on verbal behavior but rather on active listening.  Since the Malaysian culture tends to appreciate and tolerate silence, Malaysian students may hold a low communicator image of themselves.  Nevertheless, their reticence should not be perceived as a restrictive dispositional response to oral communication or unwillingness to communicate.  

 

Significance of the study

To do well in English and Communication Skills, university students have to demonstrate effective oral presentation skills in front of their lecturers and peers.  They need to exhibit both communication competence and the ability to overcome communication apprehension to pass the course. Communication competence not only allows them to perform well academically but also to enter the job market.  It is important for university students to develop communication competence as a soft skill; the higher their communication competence, the less communication apprehension they will experience in the classroom and the boardroom in future.

 

 

Purpose of the study

The purpose of the study was to examine the communication competence and communication apprehension of English and Communication Skills students at a private university in Malaysia.  The study would contribute to developing applied intercultural communication concepts and testing the validity of cross-cultural measurement techniques in the Malaysian milieu.  

 

 

Method

 

Subjects

The sample consisted of 151 English and Communication Skills students enrolled in a private university in Malaysia. A total of 407 students (who had completed and passed English and Communication Skills) were enrolled in a moral studies course when the study was conducted; only 151 were randomly chosen to participate in the study.  Randomness was determined according to table numbers. Subjects comprised 57% engineering and 43% business students.  About 62.3% were male students and 37.7 were female students.  The mean age was 18.5 years.

 

 

 

 

Instruments

Two self-report measurements were used in the study:  Communication competence and communication apprehension were assessed by using the Self-Perceived Communication Competence Scale (SCCS) and Personal Report of Communication Apprehension (PRCA), respectively. 

 

The SCCS is one of the best measures of self-perceived communication competence (McCroskey & McCroskey, 1988).  The requested responses are direct, low inference estimates of competence.  The decision as to what makes an individual competent or incompetent depends on the respondent and not imposed by the instrument.  The SCCS has high reliability and face validity, together with fair predictive and construct validity (Richmond, McCroskey, & McCroskey, 1989). 

 

The PRCA has been widely used and shows high reliability and validity (Robinson, Shaver, & Wrightsman, 1991).  It includes six items for each of the four contexts – public speaking, talking in meetings or classes, talking in small groups, and talking in dyads.  The PRCA has been used in many studies around the world reflecting its high reliability and validity (McCroskey, 1982).

 

 

Procedure

The researcher distributed the instruments with the assistance of some moral studies lecturers.  She waited outside the classroom for about 20 minutes for students to complete each instrument.  On both occasions, all completed instruments were returned to her within 25 minutes.  Responses on both instruments were coded using Microsoft Excel spreadsheets.

 

 

Data analysis

Data were analyzed using the SPSS, Version 17.0 (SPSS Inc., 2010).  A three-way analysis of variance (Group x Gender x Age) was run based on students’ responses on each item.  Items with high percentages were noted.  Means for items that yielded significant group, gender, or age differences were also calculated. Finally, implications and recommendations in relation to the teaching and learning of English and Communication Skills of tertiary students were made based on the significant findings. 

 

Results

 

Percentages on communication competence

Results indicated that less than 45% of the students believed that they were competent to communicate in English in eight situations (see Table 1).  Only 38.4% believed that they were competent to talk in a large meeting of strangers in English. Barely 39.1% believed that they were competent to present a talk to a group of acquaintances. 

 

Three-way analysis of variance on communication competence

A three-way analysis of variance showed significant group differences between engineering and business students on one item: Talking in a large meeting of strangers in English, F(1,149) = 4.18, p <.05.

 

For this item, engineering students (n = 86) had a higher mean score of 3.27 (SD =1.12) than business students (n = 65) with a mean score of 2.92 (SD = 1.07).

 

The three-way analysis of variance revealed significant age differences on one item: Talking with a friend in English, F(2, 148) = 3.19, p < .05.       

 

For this item, 19-year-old students (n = 32) had higher mean score of 4.03 (SD = 0.93) than 18-year-old students (n = 108, mean score = 3.53, SD = 1.07) or 20-year-old students (n = 11, mean score = 3.55, SD = 0.69).

 

Significant course and age interactions were found on one item:  Talking in a large meeting of strangers in English, F(2, 148) = 3.65, p < .05.                                     

 

Significant group, gender, and age interactions were found on one item:  Presenting a talk to a group of friends in English, F(1, 149) = 4.55, p < .05.

 

 

 

 

 

 

 

 

Table 1: Percentages on Competence to Communicate in English

 

                                                                                                       Communication competence
Items                                                                                                                Agreement (%)
 
Present a talk to a group of strangers in English                                             45.1
Talk with an acquaintance in English                                                             45.7
Talk in a large meeting of friends in English                                                  45.7    
Talk in a large meeting of acquaintances in English                                       42.4
Present a talk to a group of friends in English                                                42.4
Talk with a stranger in English                                                                       45.0
Talk in a small group of acquaintances in English                                          43.0
Talk in a small group of friends in English                                                     46.4
Talk in a large meeting of strangers in English                                               38.4
Present a talk to a group of acquaintances                                                      39.1    
Talk in a small group of strangers in English                                                  57.0
Talk with a friend in English                                                                          57.7
 

 

 

Communication apprehension

Results showed that many English and Communication students experienced communication apprehension (Table 2).  For instance, at least 40% felt nervous in terms of participating in group discussions in English or having a group discussion with new people in English.  Another 40% were afraid to express themselves at meetings using English or forgot familiar facts due to anxiety while giving speech in English.

 

Results also showed that low percentages (36 to 42 percent) of the students were calm and relaxed in terms of participating in group discussions in English, expressing opinions at meetings using English, answering questions in English at meetings, or giving speeches in English.  Again, these findings reflected high communication apprehension among English and Communication students.

 

Three-way analysis of variance on communication apprehension

A three-way analysis of variance on communication apprehension revealed significant group differences between engineering and business students on four items: 

 

(1) Having a group discussion with new people in English makes me nervous, F(1, 149) = 7.42,  p < .01; (2) Generally, I am nervous when I have to participate in a meeting held in English, F(1, 149) = 4.12, p < .05;  (3) I am afraid to speak up in conversations using English, F(1, 149) = 6.91, p < .05; and (4) My thoughts become confused when I am giving a speech in English, F(1, 149) = 4.21, p < .05.

 

For the item “having a group discussion with new people in English makes me nervous” business students (n = 65) obtained a higher mean score (mean = 3.49, SD = 1.17) than engineering students (n = 86, mean = 3.06, SD = 1.11).

 

For the item “generally I am nervous when I have to participate in a meeting held in English” business students obtained a higher mean score (mean = 3.00, SD = 1.03) than engineering students (mean = 2.81, SD = 1.26)

 

For the item “I am afraid to speak up in conversations using English” business students obtained a higher mean score (mean = 2.85, SD = 1.15) than engineering students (mean = 2.51, SD = 1.22).

 

For the item “my thoughts become confused when I am giving a speech in English” business students obtained a higher mean score (mean = 2.74, SD = 1.12) than engineering students (mean = 2.55, SD = 1.20).

 

 

The three-way analysis of variance revealed significant gender differences on one communication apprehension item:  I like participating in group discussions held in English, F(1, 149) = 4.35, p < .05.

 

Female students (n = 57) obtained a higher mean score (mean = 3.75, SD = 0.89) than male students (n = 94, mean = 3.51, SD 1.24).

 

The three-way analysis of variance revealed significant age differences on two communication apprehension items:  (1) Generally, I am nervous when I have to participate in a meeting held in English, F(1, 149) = 3.50, p < .05; and (2) I feel relaxed while giving a speech in English, F(1, 149) = 3.65, p < .05.

 

For the item “generally I am nervous when I have to participate in a meeting held in English” 18-year-old students (n = 108) obtained a higher mean score (Mean = 3.06, SD = 1.17) than 19-year-old students (n = 32, mean = 2.59, SD = 1.04) and 20-year-old students (n = 11, mean = 2.09, SD = 1.04).

 

For the item “I feel relaxed while giving a speech in English” 19-year-old students obtained a higher mean score (mean = 3.56, SD = 0.95) than 18-year-old students (mean = 3.08, SD = 1.10) and 20-year-old students (mean = 3.45, SD = 0.93).

 

Significant group, gender, and age interactions were found on three communication apprehension items:  (1) I like participating in group discussions held in English, F(1, 149) = 6.85, p < .05;  (2) I am calm and relaxed while participating in group discussions held in English, F(1, 149), p < .05; and (3) While conversing with a new friend in English, I feel very nervous, F(1, 149) = 4.09, p < .05.

 

Table 2: Percentages on Communication Apprehension

 

                                                                                                                            Feelings about
                                                                                                                            communicating
                                                                                                                               with others
Items                                                                                                                  Agreement (%)
 
I like participating in group discussions held in English                                             69.6    
I am comfortable while participating in group discussions using English                  61.0    
I like to get involved in group discussions in English                                                60.3
I feel nervous while participating in group discussions in English                             40.0    
Having a group discussion with new people in English makes me nervous               45.7    
I am usually very tense and nervous in conversations using English              41.1
I am afraid to express myself at meetings using English                                            40.0
While giving speech in English, I forget familiar facts due to anxiety                      40.0
I am calm and relaxed while participating in group discussions in English                40.4    
I am very relaxed when expressing an opinion at a meeting using English                37.8    
I am very relaxed when answering questions in English at a meeting                        41.7    
I feel relaxed while giving a speech in English                                                           40.4    
I face the prospect of giving a speech in English with confidence                            35.8
Generally I am nervous when participating in a meeting held in English                   33.1    
Usually I am calm while participating in meetings held in English                            45.0    
Communicating at meetings in English usually makes me uncomfortable                 29.2    
While conversing with a new friend in English, I feel very nervous                         35.8    
I have confidence to speak up in conversations using English                                   48.4    
While conversing with a new friend in English, I feel very relaxed                           47.7    
Usually I am very calm and relaxed in conversations held in English                        47.7    
I am afraid to speak up in conversations using English                                              29.2    
I have confidence to give a speech in English                                                            47.0    
I feel tense while I am giving a speech in English                                                      35.7    
My thoughts become confused when I am giving a speech in English                      27.1

 

 

 

 

 

Discussion

 

Implications on communication competence

Results showed that many English and Communication Skills students lacked communication competence.  For instance, less than 40 believed that they were competent to talk in a large meeting of strangers in English or present a talk to a group of acquaintances.  Barely 42 percent admitted that they were competent to talk in a large meeting of acquaintances or present a talk to a group of friends in English.  Findings imply that English and Communication Skills students need to improve their public speaking skills not only for classroom presentations but also as a graduate attribute. 

 

Communication competence of English and Communication Skills students is influenced by various factors.  For instance, many of them rarely use English outside the classroom as they feel more comfortable and convenient in using their own native language or dialects. Others may be reluctant to use English to communicate due to low assertiveness, negative self-esteem, passivity, or fear of rejection.  Nevertheless, more research is needed to examine why many English and Communication students lack communication competence.     

 

Communication competence requires adaption to different settings (Duran, 1992; Spitzberg & Cupach, 1984), knowledge of appropriate communicative patterns or behaviors (Larson, Backlund, Redmond, & Barbour, 1978; McCroskey & Beatty, 1998), and intercultural dependence (Shockely-Zalabak, 1988; Wiseman, 2002).

 

To become competent communicators, university students should learn how to adapt to differing social constraints and to the surrounding environment.  In other words, they should acquire and demonstrate knowledge of various appropriate communicative patterns or behaviors required in specific situations.  One effective way is by observing various communication situations and identifying behaviors that would be appropriate for those situations.  In addition, they should demonstrate intercultural dependence by having the knowledge, motivation, and skills to interact effectively and appropriately with people from different cultures.  Besides showing sensitivity or concern and respect for others, they must also have commitment or the desire to avoid previous mistakes and find better ways of communicating through self-monitoring.

 

Canary and Cody (2000) provided six criteria for assessing communication competence.  To become competent communicators, university students should demonstrate (a) adaptability or ability to change their behaviors and goals to interact with others, (b) social composure or ability to maintain calmness through accurate perception, (c) social confirmation or ability to acknowledge others’ goals, (d) appropriate disclosure or sensitivity toward the amount and type of information, (e) articulation or ability to express ideas through language, and (f) wit or ability to use humor to ease tensions in various social situations.

 

Rowley (2002) maintained that communication competence is the ability to send messages that promote attainment of goals while maintaining social acceptability.  To achieve this, university students should learn how to align themselves with other’s goals to produce meaningful dialogue.  Alignment requires commitment, empathy, flexibility, and sensitivity to consequences. 

 

To be committed communicators, university students should care about the others and relationships, accept their perspectives and needs as legitimate, and ensure that the communication outcomes are satisfying to all involved.  To be empathetic communicators, they should view a situation from another person’s perspective, thereby experiencing how that person feels. They should appreciate the other person’s opinions and have a realistic understanding of what is possible to achieve with others. 

 

To be flexible communicators, university student should develop a wide range of communication abilities that have a different value in any given situation; they should be able to choose a response that promotes the attainment of mutual goals.  To be communicators who are sensitive to consequences, students must acknowledge that any given communication choice may not be applicable in all situations; however, they can get to know the consequences of different communication skills in different situations through experience and exposure.

 

Implications on communication apprehension                                                      

Results showed that many English and Communication Skills students experienced communication apprehension.  For instance, at least 40 percent admitted that they were nervous while participating in group discussions, having group discussions with new people, or expressing themselves at meetings using English.                                       

 

Kelly and Keaten (2000) maintained that communication apprehension is mainly caused by three variables:  Social anxiety, communication novelty, and threat of punishment.  These three variables can be reduced through skills training (ST).  Through ST communication, students experiencing social anxiety can acquire skills that enable them to communicate competently.  Competent performance in turn promotes successful goal attainment and social approval, raising confidence while reducing anxiety.

 

ST reduces communication novelty through proper speech organization.  For instance, communication apprehensive students can use visual aids, note-cards, and PowerPoint slides to decrease the novelty associated with oral communication.

 

Through ST, communication apprehensive students can reduce the threat of punishment associated with unpleasant stimuli (for example, negative feedback) and reward cessation (for example, social disapproval or negative evaluation).  Lecturers should help students redefine their notions of punishment and rewards in the oral communication context.  ST can include practice speeches before audiences that lead to positive peer and lecturer feedback. 

 

The threat of punishment can also be reduced by providing structure to the oral communication experience.  Structure in speaking assignments enables students to know what rules to follow in order to avoid negative consequences.  For instance, an interesting introduction, pertinent main points, and an effective conclusion helps reduce the threats of punishment and reward cessation.  

 

Kelly and Keaten (2000) offered some useful tips for communication apprehensive individuals to reduce their social anxiety, communication novelty, and threat of punishment.  To reduce social anxiety, students can be gradually exposed to public speaking. Lecturers can begin by simply asking them to answer questions from their seats.  From there, students can give mini-speeches in a circle, followed by giving them in front of the class.  The next step is to encourage them to present short speeches just to the lecturer, then to a small group, and finally to the entire class.

 

Communication novelty can be overcome by reducing uncertainty about oral communication and its requirements.  For instance, students can watch videotapes provided by textbook publishers to gain greater exposure to oral communication, which in turn helps to reduce novelty.  

 

Threat of punishment can be reduced by providing students with highly structured communication assignments.  For example, guidelines can give students a greater chance to meet the lecturer’s expectations, which in turn reduces the likelihood of punishment.  Assignments and options should range from the highly structured to the more flexible types.  While communication apprehensive students can benefit from high structure, low structure ensures that the more communicative students are not stifled by too many rules.  In addition, lecturers should provide regular feedback about students’ choice of topics, sources, and outlines throughout the speech process to reduce the threat of negative evaluation.

 

Students are less likely to perceive lecturer or peer evaluation as punishing during a rehearsal.  Hence, students should rehearse individually to their lecturer or peers before presenting to the actual audience.  Nevertheless, peer or lecturer evaluation should be carefully planned and monitored, focusing on the positive aspects of a student’s speech while providing specific suggestions for improvement.

 

Besides skills training (ST), communication apprehension among university students can be overcome through a four-phase strategy advocated by Bond (1984).  First, lecturers should know how to modify or reinforce the communication behaviors of students.  Second, university students should take a basic communication course (for example, public speaking) that provides ample opportunities for oral presentation and peer interaction.  Third, shy or overly quiet students should be encouraged to have specialized treatment, for instance, public speaking, drama, or simulation.  Finally, various university courses should incorporate activities that promote oral communication among students; for instance, business or engineering courses should allocate marks for group projects as well as group presentations.

 

Friedman (1980) maintained that the learning environment plays a crucial role in reducing communication apprehension.  Reticence or social introversion can be decreased by (a) creating a warm, easygoing climate in the classroom, (b) encouraging students to get to know one another at the beginning of the course, (c) using drama and role-playing activities to elaborate complex concepts, (d) requiring students to do group projects and presentations, (e) implementing group activities such as jigsaw reading, and (f) providing students with developmental/sequential communication activities.

 

Suid (1984) recommended some activities that communication apprehensive students can benefit.  Aimed to reduce anxiety and improve communication skills, these activities include (a) asking students concerning topics that they are familiar with, (b) requiring students to read speech transcripts, (c) encouraging students to listen to good speakers, (d) playing charades during class break, (e) presenting speeches with little eye contact at first, and (f) and illustrating a speech.           

 

Friedrich, Goss, Cunconan and Lane (1997) designed a treatment package for communication apprehension based on systematic desensitization.  It includes (a) training in deep muscle relaxation, (b) construction of anxiety-eliciting stimuli, and (c) graduated pairing, through imagery, of the anxiety-eliciting stimuli with the relaxed state.  Systematic desensitization encourages communication apprehensive students to associate relaxation with specific stimuli, replacing their learned anxious response to those stimuli.

 

Public speaking lecturers can begin systematic desensitization by simply asking communication apprehensive students to respond to questions from the seats.  From there, students can give mini-speeches seated in a circle, followed by having them say a few sentences in front of the class.  The following step may require students to present short speeches just to the lecturer, then to a small group, and finally to the whole class.  All these steps help to reduce the novelty effect of public speaking, leading to a gradual decrease in communication apprehension (Kelly, Keaten, & Phillips, 1995).

 

Cognitive restructuring (Meichenbaum, 1977) is another method to reduce communication apprehension.  Communicative apprehensive students can try to replace their irrational beliefs with rational or coping beliefs.  They should strive to change their cognitions about public speaking or oral communication.  For instance, instead of assuming that they will bore people communication apprehensive students should reassure themselves that they have something interesting to offer to an appreciative audience.  Instead of worrying that their grades or being rejected by an unfriendly audience, they should tell themselves that they will do well if they try their best and treat failure as a learning experience.

 

Ayres, Hopf, and Ayres (1997) recommended performance visualization to reduce communication apprehension. This approach uses public speaking scripts that enable communication apprehensive students to envision themselves speaking competently and being praised by the audience.  Most students tend to calm down and speak more assertively when they start visualizing themselves being rewarded for their speech performance.  

 

To promote oral communication in English among university students is a monumental task.  Nevertheless, acknowledging communication apprehension as a common phenomenon can be a spur toward helping university students to eliminate the factors that cause them to avoid oral communication (Taylor, 1987).  Communication apprehension among university students should be addressed to help them cope with various courses that require teamwork and oral presentation.  Robinson (1997) found that only 13 percent of the American colleges and universities have a special course to help students overcome communication apprehension. 

 

Since communication apprehension is most common among first- and second-year students (McCroskey, Booth-Butterfield, & Payne, 1989), it is important for foundation and undergraduate students to pass an oral communication course before proceeding to higher level courses in which oral presentation is inevitable.  All university staff should create a supportive environment to help alleviate communication apprehension among students while encouraging them to speak English inside and out of class.   

 

 

 

 

References

 

Beatty, M. J., & McCroskey, J. C. (1988). Interpersonal communication as a temperamental expression: A communibiological paradigm. In J. C. McCroskey, J. A. Daly, M. M. Martin, & M. J. Beatty (Eds.), Communication and personality: Trait perspectives. Cresskill, NJ: Hampton Press.

 

Beatty, M. J., McCroskey, J. C., & Heisel, A. D. (1998). Communication apprehension as temperamental expression: A communibiological paradigm. Communication Monographs, 65, 197-219.

 

Burgoon, J. K., Stern, L. A., & Dillman, L. (1995). Interpersonal adaptation: Dyadic interaction patterns. New York: Cambridge University Press.

 

Duran, R. L. (1992). Communicative adaptability: A review of conceptualization and measurement. Communication Quarterly, 40, 253-268.

 

Larson, C. E., Backlund, P. M., Redmond, M. K. & Barbour, A. (1978). Assessing communicative competence. Falls Church, VA: Speech Communication Association and ERIC.

 

McCroskey, J. C. (1984). Communication competence: The elusive construct. In R. N. Bostrom (Ed.), Competence in communication. Beverly Hills, CA: Sage.

 

McCroskey, J. C., & Beatty, M. J. (1998). Communication apprehension. In J. C. Mccroskey, J. A. Daly, M. M. Martin, & M. J. Beatty, Communication and personality trait perspectives. Cresskill, NJ: Hampton Press.

 

Spitzberg, B. H. (1983). Communication competence as knowledge, skill, and impression. Communication Education, 32, 323-329.

 

Spitzberg, B. H., & Cupach, W. R. (1984). Interpersonal communication competence. Beverly Hills, CA: Sage.

 

 

 

 

 


                                                                                                                           

 

 

Feel nervous while participating in group discussions                        40.0    

Nervous to have a group discussion with new people                        45.7    

Very tense and nervous in conversations                                            41.1

Afraid to express opinions at meetings                                               40.0

Forget familiar facts during speech due to anxiety                           40.0

Generally nervous when participating in a meeting                            33.1    

Feel uncomfortable to communicate in English at meetings              29.2    

 

Feel nervous while conversing with a new friend                              35.8    

Afraid to speak up in conversations using English                             29.2    

Feel tense while I am giving a speech in English                                35.7    

Thoughts become confused when giving a speech in English            27.1

 

Like participating in group discussions                                               69.6    

Comfortable while participating in group discussions                        61.0    

Like to get involved in group discussions in English                         60.3

 

Calm and relaxed while participating in group discussions                40.4    

Very relaxed when expressing an opinion at a meeting                      37.8    

Very relaxed when answering questions at a meeting                        41.7    

Feel relaxed while giving a speech                                                     40.4    

Face the prospect of giving a speech with confidence                       35.8

 

Usually calm while participating in meetings                                     45.0    

Have confidence to speak up in conversations                                   48.4    

Feel relaxed while conversing with a new friend                               47.7    

Usually very calm and relaxed in conversations held in English        47.7    

Have confidence to give a speech in English                                     47.0    

 

 

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